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Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook

$23.99

Finally: a real-life, practical industry guide on content strategy and marketing.Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (contentstrategycourse.com).If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing.The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing.For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book!Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with.With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & MaintenanceAlong the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for!Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.

Principles: Life and Work

$16.22

#1 New York Times Bestseller “Significant…The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Project Management All-in-One For Dummies

$29.27

Project Management All-in-One For Dummies is the premier go-to for PMs looking for hands-on information and advice to take their organizational, planning, and execution skills to new heights.  Inside: Project Management For Dummies Agile Project Management For Dummies Project Management Checklists For Dummies Managing Millennials For Dummies SCRUM For Dummies Microsoft Project 2019 Product Managment For Dummies Enterprise Agility For Dummies

Project Management Essentials You Always Wanted To Know: 4th Edition (Self-Learning Management Series)

$21.82

• UPDATED 2020 EDITION• New: Includes Chapter Summaries and Solutions to Practice Exercises• Simplified Project Management concepts• Practical approaches to be applied to projects• Best Practices used in contemporary projects• Project Management TemplatesAs employees first move towards management, they typically take on management of critical projects. Project Management Essentials You Always Wanted To Know: 4th Edition provides the core information about how to manage the complexity of modern projects, including subjects such as:• A project management overview• Project Initiation – Constraints, Stakeholders, PMO, Life Cycles• Project Planning – WBS, PERT/CPM, Budgeting, Risk• Project Execution – Audits, HR, Communications• Project Monitoring & Controlling – Tracking, Quality Control, Change Control• Project ClosureAbout the SeriesProject Management Essentials You Always Wanted To Know: 4th Edition is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.About the AuthorKalpesh Ashar is a management consultant and corporate trainer holding an MBA (Dean’s Award Winner) from SPJIMR, one of Asia’s top business schools, and an Engineering degree with honors in Electronics. He has over 21 years of experience in large organizations and start-ups in Asia, USA, and Europe.Kalpesh has worked in several project management roles, like Senior Project Manager, Delivery Manager, and Program Manager. He is passionate about writing on management subjects. His techno-business background gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. His books are authored in a simple to understand manner without unnecessary use of management jargons.About Vibrant PublishersVibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Project Management Skills for Healthcare

$49.95

Project management skills are valuable for any healthcare project, not just technology projects. Non-technology activities that would benefit from project management skills include implementing a new policy house wide, updating training for use of the EHR, creating a new orientation program, quality assurance activities, submitting an article or presentation, writing a research proposal, or opening a new patient care unit. In addition, project management skills are not just for project managers, but can be used by anyone leading these types of activities, such as managers, staff, educators, and researchers. Many books on healthcare project management have been focused on technology projects while non-technology projects flounder without the required knowledge or skills of the person leading the project. The purpose of this book is to discuss these skills based on the Project Management Institute standards in a way that non-project managers would be able to understand and apply. Concepts from project initiation through project closure will be presented twice, first for novices and then for project leaders with more advanced skills. Practical, accessible and containing numerous examples for each phase of the Project Management Institute Framework, this book will be a valuable resource for all healthcare professionals and both novice and experienced project managers.

Publication Manual of the American Psychological Association: 7th Edition, 2020 Copyright

$20.59

A WALL STREET JOURNAL BESTSELLER – The new 2020 copyright release of the Publication Manual of the American Psychological Association, Seventh Edition includes three different formats — spiral and tabbed, paperback, and hardcover, all of which are full-color. It is the official source for APA Style. With millions of copies sold worldwide in multiple languages, it is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields.   Known for its authoritative, easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, language, and tone that will result in powerful, concise, and elegant scholarly communication. It guides users through the scholarly writing process—from the ethics of authorship to reporting research through publication. The seventh edition is an indispensable resource for students and professionals to achieve excellence in writing and make an impact with their work.   The seventh edition has been thoroughly revised and updated to reflect best practices in scholarly writing and publishing. All formats are in full color, with a new tabbed spiral versionImproved ease of navigation, with many additional numbered sections to help users quickly locate answers to their questionsResources for students on writing and formatting annotated bibliographies, response papers, and other paper types as well as guidelines on citing course materialsDedicated chapter for new users of APA Style covering paper elements and format, including sample papers for both professional authors and student writersNew chapter on journal article reporting standards that includes updates to reporting standards for quantitative research and the first-ever qualitative and mixed methods reporting standards in APA StyleNew chapter on bias-free language guidelines for writing about people with respect and inclusivity in areas including age, disability, gender, participation in research, race and ethnicity, sexual orientation, socioeconomic status, and intersectionalityMore than 100 new reference examples covering periodicals, books, audiovisual media, social media, webpages and websites, and legal resourcesMore than 40 new sample tables and figuresExpanded guidance on ethical writing and publishing practices, including how to ensure the appropriate level of citation, avoid plagiarism and self-plagiarism, and navigate the publication processGuidelines that support accessibility for all users, including simplified reference, in-text citation, and heading formats as well as additional font options

Raise Your Game: High-Performance Secrets from the Best of the Best

$27.00

Performance coach Alan Stein Jr. shares the secret principles used by world-class performers that will help you improve your productivity and achieve higher levels of success. High achievers are at the top of their game because of the discipline they have during the unseen hours. They have made a commitment to establish, tweak, and repeat positive habits in everything they do. RAISE YOUR GAME examines the top leaders in sports and business and proves that success is a result of the little things we do all the time. The basic principles provided in RAISE YOUR GAME are simple, but not easy. We live in an instantly downloadable world that encourages us to skip steps. We are taught to chase what’s hot, flashy and sexy and ignore what’s basic. But the basics work. They always have and they always will. RAISE YOUR GAME will inspire and empower you to commit to the fundamentals, create a winning mindset, and progress into new levels of success.

Reboot: Leadership and the Art of Growing Up

$14.19

One of the start-up world’s most in-demand executive coaches—hailed as the “CEO Whisperer” (Gimlet Media)—reveals why radical self-inquiry is critical to professional success and healthy relationships in all realms of life.Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed—molding them into highly accomplished individuals—yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas. Reboot is a journey of radical self-inquiry, helping you to reset your life by sorting through the emotional baggage that is holding you back professionally, and even more important, in your relationships.Jerry has taught CEOs and their top teams to realize their potential by using the raw material of their lives to find meaning, to build healthy interpersonal bonds, and to become more compassionate and bold leaders. In Reboot, he inspires everyone to hold themselves responsible for their choices and for the possibility of truly achieving their dreams.Work does not have to destroy us. Work can be the way in which we achieve our fullest self, Jerry firmly believes. What we need, sometimes, is a chance to reset our goals and to reconnect with our deepest selves and with each other. Reboot moves and empowers us to begin this journey.

Reframing Healthcare: A Roadmap For Creating Disruptive Change

$17.41

Dr. Zeev Neuwirth wrote Reframing Healthcare for leaders and organizationsinterested in understanding what the disrupters in healthcare are doing and,more to the point, for those who want to be the disrupters rather than thedisrupted.This book is a step-by-step guide for leadership teams that are intent onimproving healthcare at an accelerated pace. It’s written for healthcareorganizations that wish to thrive in a customer-centric, community-oriented,value-based healthcare system. This book provides an assessment of themarket forces, mega-trends and reframes that are transforming thehealthcare market, and delivers a replicable and scalable roadmap forcreating better healthcare.

Regulating Telecommunications in South Africa: Universal Access and Service (Information Technology and Global…

$109.99

This book provides the first full account of the 20-year story of universal access and service in South Africa’s ICT sector. From 1994 the country’s first democratic government set out to redress the deep digital divide afflicting the overwhelming majority of its citizens, already poor and disenfranchised, but likewise marginalised in access to telephone infrastructure and services. By this time, an incipient global policy regime was driving reforms in the telecomms sector, and also developing good practice models for universal service. Policy diffusion thus led South Africa to adopt, adapt and implement a slew of these interventions. In particular, roll-out obligations were imposed on licensees, and a universal service fund was established. But an agency with a universal service mandate was also created; and licences in under-serviced areas were awarded. The book goes on to identify and analyse the policy success and failure of each of these interventions, and suggests some lessons to be learned. 

Resilience of Critical Infrastructure Systems: Emerging Developments and Future Challenges (Resilience and…

$130.70

With rapid urbanization in developing countries and the emergence of smart systems and integrated intelligent devices, the new generation of infrastructure will be smarter and more efficient. However, due to natural and anthropomorphic hazards, as well as the adverse impact of climate change, civil infrastructure systems are increasingly vulnerable. Therefore, future-proofing and designing resilience into infrastructure is one of the biggest challenges facing the industry and governments in all developing and industrialized societies. This book provides a comprehensive overview of infrastructure resiliency, new developments in this emerging field and its scopes, including ecology and sustainability, and the challenges involved in building more resilient civil infrastructure systems. Moreover, it introduces a strategic roadmap for effective and efficient methods needed for modeling, designing, and assessing resiliency. Features: Includes contributions from internationally recognized scholars in the emerging field of infrastructure resilience. Covers a broad range of topics in infrastructure resilience such as disaster assessment, civil infrastructure and lifeline systems, natural hazard mitigation, and seismic protection. Includes practical global case studies and leading-edge research from several countries. Presents an interdisciplinary approach in addressing the challenges in the emerging field of infrastructure resilience Resilience of Critical Infrastructure Systems: Emerging Developments and Future Challenges serves as a valuable resource for practicing professionals, researchers, and advanced students seeking practical, forward-looking guidance.

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers…

$9.97

Membership Growth Comes From Retention, Not From Getting New MembersMy name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth.If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses.When you get your hands on this book you’ll discover:• The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.• Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.• The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.• The single biggest misunderstanding subscription companies believe that kills membership growth.Plus a whole lot more, when you get Retention Point.

Risk Up Front: Managing Projects in a Complex World

$19.99

The ability to relentlessly identify and mitigate risk.That is the key to high-performance project teams.Successful projects depend more on your team’s behavior than on their project tools.This book focuses on the fundamentals: simple structures and practices, applied with rigor. These are the tools you need to avoid the late changes that kill project schedules. Underlying all of them are four principles: accountability, transparency, integrity and commitment. Risk Up Front is designed to turn these principles into practice.Murphy’s Law tells us, “If anything can go wrong, it will.” With Risk Up Front, even risks hiding in your team’s blind spot can be discovered and handled, before Murphy has a chance.

Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar

$25.00

Scaling a business is not for the faint of heart. It’s a mind-bending journey that causes millions of business owners around the globe to either throw in the towel―or avoid risk entirely and suffer from smallness and mediocrity.   Most of these businesses fail because they are ill prepared to face the real challenges involved in scaling. Either they don’t have the bandwidth to keep up with the sales demand or production, miss out on major opportunities due to fear, or keep making the same mistakes over and over because systems and processes aren’t in sync with the rate of growth.   To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to take the leap into the giant unknown – to make your impossible possible. In Scale or Fail, author Allison Maslan―who has successfully scaled ten companies from scratch and has guided thousands of small businesses to do the same―shares her revolutionary SCALEit Method ® for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she’s used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic Big Picture risks, and fulfill your dreams of business expansion and skyrocketing profit.   Featuring a wealth of real-life success stories, visual tools, and exercises that are prescriptive and inspirational, Scale or Fail offers proven scaling strategies and a proactive approach to: Create your Big Picture Vision and build a plan to achieve it Produce an ever-flowing stream of cash flow with consistent profits Establish a powerhouse team that functions well without you Become a true leader and feel like you deserve your success Improve systems and processes that facilitate scaling Get past the mental and strategic pitfalls that cause revenue bottlenecks   Scale or Fail is adaptable to any type of business―manufacturing, consumer goods, a brick and mortar, a digital service, a wholesaler, a consulting service, and everything in between. Whether you’re six figures and scaling to seven. . . or in the seven figures and scaling to eight or even nine, Scale or Fail provides the roadmap to multiply your business growth―and empower you to soar in the air with the greatest of ease.

Science and Technology Innovation for a Sustainable Economy

$148.41

This book discusses the subject of pathways to a sustainable economy through science and technology innovations which are regarded as the important components of the ‘4th Industrial Revolution’. The volume has been developed from Bangladesh’s ‘Vision 2041’ agenda which includes development actions needed to catch up with more developed nations. Most importantly, the goals of the ‘Vision 2041’ have been taken from the dreams of the architect of independent Bangladesh, Bangabandhu (Friends of Bengal) Sheikh Mujibur Rahman. His dream was to make Bangladesh the Switzerland of Asia. The Father of Bangladesh Nation was killed by assassins’ bullets along with his most of the family members in August 1975. After his death, the nation moved backwards while recovering from nine months of liberation post war in 1971.Between 1975 and 1990 Bangladesh was ruled by military and quasi military governments. Bangladesh established a true democratic regime in 1996 with Sheikh Mujib’s daughter, Sheikh Hasina, who formed the government after 21 years with a mandate to realise the dreams of her father. Sheikh Hasina, had her own 20 year vision for Bangladesh, called, ‘Vision 2021’, with plans to make the nation poverty free by 2021. After a pause between 2001 and 2008, Sheikh Hasina returned to power in 2009. Under her consecutive three terms she brought Bangladesh back on track and Bangladesh is one of the nations which reduced poverty half under MDGs by 2015. During her third consecutive term Sheikh Hasina, is on the way to transforming Bangladesh into a ‘middle income’ nation by 2021. This volume aims to identify and mitigate the challenges of ‘4th Industrial Revolution’ investigating the areas of science and technology innovations for Bangladesh and for other parts of the world keeping in mind establishing a sustainable economy under UN agendas to 2030 (SDGs). The primary audience for this book are UN development agencies, academic institutions, government policymakers and business leaders of the more developed and developing nations alike.