Showing 1–16 of 20 results

A Beginner’s Guide to the Stock Market: Everything You Need to Start Making Money Today

$6.99

Learn to make money in the stock market, even if you’ve never traded before.The stock market is the greatest opportunity machine ever created.Are you ready to get your piece of it?This book will teach you everything that you need to know to start making money in the stock market today.Don’t gamble with your hard-earned money.If you are going to make a lot of money,you need to know how the stock market really works.You need to avoid the pitfalls and costly mistakes that beginners make.And you need time-tested trading and investing strategies that actually work.This book gives you everything that you will need.It’s a simple road map that anyone can follow.In this book, you will learn: How to grow your money the smart and easy wayThe best place to open up a brokerage accountHow to buy your first stockHow to generate passive income in the stock marketHow to spot a stock that is about to explode higherHow to trade momentum stocksInsider tricks used by professional tradersThe one thing you should never do when buying value stocks (don’t start investing until you read this)How to pick stocks like Warren BuffettHow to create a secure financial future for you and your familyAnd much, much moreEven if you know nothing about the stock market, this book will get you started investing and trading the right way.Join the thousands of smart traders and investors who have profited from this ultimate guide to the stock market.Amazon best-selling author and retired hedge fund manager, Matthew Kratter will teach you the secrets that he has used to trade and invest profitably for the last 20 years.Even if you are a complete beginner, this book will have you trading stocks in no time.Are you ready to get started creating real wealth in the stock market?Then scroll up and click BUY NOW to get started today.

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

$34.31

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

DIGITAL MARKETING FOR BEGINNERS 2020: BEYOND 2019, WITH THE ULTIMATE NEW PASSIVE INCOME STRATEGY, USING THE BEST TIPS…

$14.97

You have an amazing product. No, really. Your product is fantastic. If you didn’t believe so, you wouldn’t have invested time and money in producing and now marketing it. The problem is being able to convince other people of the same thing. That is where marketing comes in. Read on your PC, Mac, smartphone, tablet or Kindle device Many people think that since their product is so incredible, everyone should be tying up the company’s phone lines, knocking down the doors, and flooding the inbox with demands and sales orders. But you have found the hard way that that just hasn’t happened. You have to find a new way to get the message about your product out to the people that might buy it. There are many different paths to doing this, most of which do not happen on their own and without well-planned research and goals. You need to understand the changing social norms, especially in the digital world, that affect how people obtain their information. You need to know your product inside and out so that you can clearly state what particular audience it will appeal to. And you need to be able to interact with the public in such a way that people have faith in both your product and your business. In today’s digital era, there are many challenges associated with digital marketing, and companies have to remain on the cutting edge of marketing techniques and technologies available to help them achieve their goals. After all, there are so many companies competing for people’s attention that many have learned to gloss over ads while surfing the Internet. Channels of communication are frequently clogged, and getting your product to your target audience is more difficult than ever.If you are looking for a pat on the back about how wonderful your product is, this isn’t the book for you. Go ask your mom to tell you how amazing you are. But if you want to be serious about marketing your product and achieving tangible results, then keep reading. This book will give you some of the answers that you need. Here is a preview of what you will learn… WHAT IS DIGITAL MARKETING THE CORRECT MINDSET FOR DIGITAL MARKETING HOW DIGITAL MARKETING IS A MONEY MACHINE WHICH PLATFORMS BEST FIT YOUR BUSINESS IN 2020 STEP BY STEP HOW TO MAKE MONEY WITH PAY PER CLICK

Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital…

$14.97

Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization – giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing – what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype – just solid strategies, tactics and tools that actually work. Who can benefit from this book? – MARKETERS AND AGENCIES – Wanting to implement digital marketing best practices and round out their digital knowledge. – CEOS AND EXECUTIVES – Needing a solid understanding of how to strategically use digital to fuel their growth. – ENTREPRENEURS AND STARTUPS – Wanting to harness the power of digital marketing to grow their business. – BRAND MANAGERS – Needing to understand how to best use digital marketing strategically and drive better results. – AGENCIES – Wanting to provide lasting value for their clients with a comprehensive approach to digital. – BUSINESS PROFESSIONALS – Wanting to have a solid understanding of the fastest growing area of marketing and business growth. – DIGITAL TRANSFORMATION TEAMS – Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: – How to build a plan – Creating a digital marketing strategy – Assessing the digital landscape – Defining your target audience for digital – Digital content strategy and optimization – Social Media Marketing – Digital Advertising – SEO (Search Engine Optimization) – Websites – Conversational marketing (reviews, influencers, advocates and more) – Email marketing – CRM – Mobile marketing (including Messenger and Chatbots) – Digital marketing measurement – Digital marketing analytics and optimization – Digital ROI (return on investment) – Prioritizing digital marketing – Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and…

$26.00

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today’s digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn’t necessarily mean knowing what comes next. This book shows you how to compete in today’s market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today’s customer is savvy, with more options than ever before. It’s critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one―what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Digital Strategy: A Guide to Digital Business Transformation

$22.99

Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today’s fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you’re in business today, you probably use digital technology to run your day-to-day operations. But if you don’t have a digital strategy, you’re at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.

Digital Transformation at Scale: Why the Strategy is Delivery (Perspectives)

$22.50

“This book is for people worrying about their sinking ship. Based on experience, it is a guide for navigating the blockers, buzzwords and bloody-mindedness that doom any analogue organisation trapped into thinking that while the internet has changed the world, it won’t change their world.Companies that grew up on the web have changed our expectations of the services we rely on. We demand simplicity, speed and low cost. Organizations founded before the Internet aren’t keeping up – despite spending millions on IT, marketing and ‘innovation’.This book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organizations pivot to this new way of working, and what lessons others can learn from their experience.It is based on the authors’ experience designing and helping to deliver the UK’s Government Digital Service (GDS). The GDS was a new institution made responsible for the digital transformation of government, designing public services for the Internet era. It snipped £4 billion off the government’s technology bill, opened uppublic sector contracts to thousands of new suppliers, and delivered online services so good that citizens chose to use them over the offline alternatives, without a big marketing campaign. Other countries and companies noticed, with the GDS model now being copied around the world.”

Driving Digital Strategy: A Guide to Reimagining Your Business

$17.94

Digital transformation is no longer news–it’s a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon’s threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn’t. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Driving Digital: The Leader’s Guide to Business Transformation Through Technology

$14.98

Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear.Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to:• Formulate a digital strategy• Transform business and IT practices• Align development and operations• Drive culture change• Bolster digital talent• Capture and track ROI• Develop innovative digital practices• Pilot emerging technologies• And more!Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?

Innovation Lab Excellence: Digital Transformation from Within

$24.45

Innovation Lab Excellence dives past the slick surface of espresso machines, youthful techies and creatively designed co-working spaces to examine, in detail, the conditions and practices necessary for a lab and innovation to initiate and thrive. This book goes behind the scenes of working innovation labs to distill a rigorous set of best practices. Apply these to unleash the innovation that will give your enterprise a digital competitive advantage. Written by an award-winning expert in financial technology and global manager of multiple labs, this book reveals:  How innovation labs went from exotic add-ons to must-haves, and the unique challenges they face;   How a detailed array of best practices will help your lab excel and be better focused to serve your business interests;   How a human-centric focus is the key to adopting new technology, and to gaining acceptance of both innovators and innovation;   Where you need to rethink what you know about adopting new technology.   This guide pulls no punches. It offers expert analysis of the most typical problems—and their solutions—so that your innovation can transcend the hype and achieve tangible results.   Innovation Lab Excellence is a must-read if you manage an innovation lab, work in one, or are a business manager engaged with one.   About the Author Richard Turrin is an award-winning executive with more than 20 years of experience in fintech innovation. He is an independent Fintech and AI consultant, helping clients navigate the unchartered waters associated with the latest cognitive technologies. He previously headed fintech for IBM Cognitive Studios Singapore (IBM’s Innovation Lab) and worked for IBM China where he led his team to win the prestigious “Risk Technology Product of the Year” award for his unique hybrid-cloud solution to risk analytics. 

Marketing Strategy In The Digital Age: Applying Kotler’S Strategies To Digital Marketing

$13.44

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

MBA ASAP: Master the Game of Business

$19.95

The essential MBA education. Master the game of business. Be the chess player, not the chess piece. MBA programs provide some benefits, but at a steep price in time, money, and opportunity costs. Get the knowledge here in one volume ASAP. Your book makes it easy for someone like myself to understand the concepts of Business and “Get It” .A world class MBA education in a single volume. Skip Business School and educate yourself. Save hundreds of thousands of dollars and years of time. Don’t wait for the gate keepers to grant you permission. Start now.This is your portable and personal MBA. It is a world-class MBA education in a single volume. Here are the subject areas I cover in this book. These make up the disciplines of Business Administration. •Entrepreneurship and Startups•Ethics•Financial Literacy: Understanding Financial Statements•Marketing in the Digital Age•Accounting•Management & Leadership•Negotiations•Operations and Supply Chain Management•Corporate Finance •Economics•Understanding the Financial Markets•Business Law•Human Resource Management•Statistics for Business•Intellectual Property•Strategic Planning and ImplementationThese 16 subjects constitute an MBA program. These are the Rules of the Game of Business. You become a Master of Business Administration when you understand these 16 subjects. You have to learn the rules of the game, and then you have to play better than anyone else.This book is your portable and personal MBA. You are a business. I like Jay Z’s great quote: “I’m not a businessman I’m a business, man.” He gets it. You already know all you need to know about running a business. You just haven’t convinced yourself of this fact. Once you read through this book you will gain the confidence to move forward and eliminate the self-doubt that holds you back. “People always overestimate how complex business is. This isn’t rocket science—we’ve chosen one of the world’s most simple professions.”Jack Welch former CEO of GEBusiness is a GameYou need to know the rules in order to play. And you need to know how to play well in order to succeed. This book is designed to help you become the chess player, not the chess piece. Most of business knowledge is common sense. Practitioners, professionals, and academics wrap business fundamentals in jargon. The fundamentals are common sense and the further one strays from business fundamentals the more mistakes are made.

Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook

$23.99

Finally: a real-life, practical industry guide on content strategy and marketing.Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (contentstrategycourse.com).If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing.The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing.For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book!Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with.With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & MaintenanceAlong the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for!Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers…

$9.97

Membership Growth Comes From Retention, Not From Getting New MembersMy name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth.If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses.When you get your hands on this book you’ll discover:• The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.• Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit.• The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business.• The single biggest misunderstanding subscription companies believe that kills membership growth.Plus a whole lot more, when you get Retention Point.

SOSTAC® Guide to your Perfect Digital Marketing Plan

$21.99

2020 edition (V6) of PR Smith’s popular SOSTAC® planning framework shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC® Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it’s bang up to date. The SOSTAC® planning framework was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. SOSTAC® has since been adopted by Linkedin, KPMG, Greenpeace and many more blue-chips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?) Objectives (where are we going?) Strategy (how do we get there?) Tactics (details of strategy incl. marketing mix) Actions (checklists, guides, systems & internal marketing) Control (how do we know if we are going to get there?) Who is the author?PR Smith is the co-author of the hugely influential ‘Digital Marketing Excellence’ (with Dave Chaffey) and several other marketing books including the best-selling Marketing Communications text in its 7th ed this year. This new SOSTAC® Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . What Experts Say About This Book “Although most businesses are now doing digital marketing, nearly half don’t have a plan – that’s shocking! SOSTAC(r) gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights“A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global ‘This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.’ The SOSTAC® Certified Planners online portal is now open for those that want to become SOSTAC® Certified Planners. Visit https://www.SOSTAC.org to register, download manuals drawn from this book and others and take the online, open-book, multiple-choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC® Certified Planner certificate. See http://www.PRSmith.org/SOSTAC for more or just go directly to https://www.SOSTAC.org

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

$23.95

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age.Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products.Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age.Praise for Strategize:”Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners.”Steve Johnson, Founder at Under10 Consulting, author, speaker, consultant, guitar player.”Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list.”Marc Abraham, Senior Product Manager at Notonthehighstreet.com.”Roman Pichler’s latest book provides essential guidance for all product owners and anyone involved in product strategy or roadmapping. I highly recommend it.”Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied